Business Problem: * Business wants to quickly capture leads by automating the process of adding them to the platform (from the CRM using Zapier) and sending them the first message. Pain Points: * Manually adding contacts from the business CRM can be slow, prone to errors, and can often be delayed due to human intervention. * Delay in sending outbound messages to new customers from our platform can be frustrating for businesses as well as leads who are expecting to be contacted.