Since September 24, 2025,
all new WhatsApp Business Platform (API) Channel connections are using the new and optimized Marketing Messages via Meta’s new MM Lite API endpoint by default.MM Lite is Meta’s latest solution for direct marketers,
offering smarter optimizations and more dynamic message limits compared to the traditional Cloud API.
This means your high-engagement marketing templates can reach even more customers — delivering better results!
Already connected a WhatsApp Channel on respond.io before September 24? Great!
You can
easily migrate your existing Channel to MM Lite
on your WhatsApp Manager in just a few steps:- Check your email from Meta about MM Lite.
- Click the CTA button in the email.
- Accept the terms and conditions for the feature in your WhatsApp Manager.
You’re all set! Enjoy more flexibility and better performance with MM Lite today! 🚀
Note: if you haven't received an email, you can directly check your WhatsApp Manager to upgrade to MM Lite if eligible.