Starting
May 1, 2025
, all inbound (user-initiated) voice calls made via the WhatsApp Business Calling API
will be completely free. That’s right—no more call charges from Meta when your customers call you!What’s new?
- Free inbound calls: You’ll no longer be charged when customers call your business via native WhatsApp entry points, interactive messages, or deep links.
- Global availability: This update is rolling out toall countrieswhere the WhatsApp Business Platform operates—so your customers can call you from anywhere, at no cost.(Excludes Cuba, Iran, North Korea, Syria, and parts of Ukraine.)
Why it matters
📉 Lower communication costs
: Eliminate charges for inbound calls and reinvest those savings into growing your business.🌍 Expand your reach
: Let customers connect from anywhere, anytime—at zero cost to them.💬 Build better relationships
: Make conversations more personal and accessible by allowing people to reach you as naturally as they would a friend.