Lifecycle Reports now show exactly how each Contact moves through your funnel. The new Lifecycle Transitions Log, at the bottom of
Reports
> Lifecycle
, lists every stage change with the Contact, the from and to stages, and the date it happened.Each entry also shows who or what made the change: an agent, an AI Agent, a Workflow, or an integration like Zapier or the Developer API. For Contacts from paid ads or Growth Widgets, you'll see the ad campaign, ad group, ad, or widget they came from.
New filters let you narrow the log by stage and compare performance by user, AI Agent, or change source across the whole report. Export the log to CSV to audit changes or analyze them in your own tools.
Note: Changed By and Change By Source are only available for stage changes made after this release. All other columns include past data.