Ads Performance: Support for Conversions API
in progress
Ahmed Nassar
Business problem:
- As a digital marketing team, we want to implement the Conversions API in our platform to create a direct connection between our marketing data and the systems that help optimize ad targeting, decrease cost per result, and measure outcomes across Meta technologies, so that we can improve our marketing efficiency and ROI.
Desired outcome:
- Direct integration with Meta's technologies for optimized ad targeting.
- Decreased cost per result.
- Enhanced measurement of marketing outcomes.
Use Cases:
- Improve accuracy in ad targeting by leveraging first-party data.
- Measure ad performance across Meta's platforms more effectively.
The current workaround:
- N/A
Althaf Rahman
Eagerly waiting for this feature to roll out. Any expected ETA for this?
I expect there will be a way to send offline events/ off-thread events such as purchases which happens outside the WhatsApp to attribute to the conversation which cause the event.
Amalia Putrieka
Hi Althaf Rahman, thanks for checking in!
While we don’t have a specific ETA for its rollout at the moment, we understand how important it is to support offline events and link them to relevant conversations.
We'll keep you updated here with any progress. Your patience and understanding are much appreciated! :)
Amalia Putrieka
in progress
N
Nabilah Binti Salleh
planned