AI Agent: Understand Channel Source & Events for Smarter Automation
planned
Wong Yi Teng
Business Problem
Currently, AI Agent doesn’t understand a contact’s
channel source
(e.g., TikTok Ads, Messenger, Instagram Story, CTC ads) or channel events
(e.g., CTA button clicks, story replies, in-app actions).As a result, the AI Agent can’t:
- Route leads accurately based on where they came from.
- Respond contextually when customers take in-channel actions.
For example, when someone clicks an ad or replies to a story, the AI Agent starts fresh with generic greetings and questions — creating friction and increasing drop-offs.
Desired Outcome
Enable the AI Agent to understand and act on
channel sources and events
— for example, by reading campaign or ad metadata (like ID or name). This would let it:- Auto-route leads to the right agents
- Deliver real-time, context-aware responses the moment users interact — skipping generic greetings and jumping straight into what they care about.
N
Nabilah Binti Salleh
Merged in a post:
AI Agent: Understand CTC Ad Context
I
Iaroslav Kudritskiy
Business Problem
Some businesses run many different ads all for different products and services. Especially when there are a lot of ads and some ads are experiments it is very time consuming the set up a different workflow for each individual ad.
Proposed Solution
Make it possible for an AI Agent to understand that the person came from an ad and the key context of the ad like headline, description etc. This would allow one AI Agent to respond to several different ads without extensive setup.
S
Shi Hui
marked this post as
planned
N
Nabilah Binti Salleh
Merged in a post:
AI Agent: Understand Channel Events
Wong Yi Teng
Business Problem
Currently, the AI Agent cannot understand or respond to channel events (e.g., when a customer clicks a button, replies to a story, or performs other in-channel actions). This limitation reduces the value of these events, since they cannot trigger automation or real-time engagement.
Desired Outcome
Allow the AI Agent to detect and act on channel events. This would enable the AI Agent to:
- Automate actions when specific events occur
- Provide real-time, relevant responses to customer actions
N
Nabilah Binti Salleh
Merged in a post:
Ai Agent: Understand Channel
Alex Kemsley
We are training the ai agent to keep messages short for sms and whatsapp but customer will also email in and necessitates a different length of response. We need the agent to have visibility of the channel so it can adjust the response length and style.
Keller Lo
Yes, I need this too
Alex Kemsley
Yes please.