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Wilson Tan
Business Problem:
Currently, businesses running TikTok ads must leave respond.io and open TikTok Ads Manager to see how their ads are doing. Ads Manager also stops at the click. It cannot show what the people from each ad became, because those conversations and outcomes sit in respond.io.
Desired Outcome:
  • Connect a TikTok ad account and ask AI Copilot simple questions, like "How are my TikTok ads doing this week?"
  • Copilot answers with spend, clicks and cost per result, and shows rejected ads with the reason.
  • Copilot also answers questions that mix both sides, by linking each contact to the ad they came from.
  • The business chooses what Copilot may do, and can keep it view-only.
Use Cases:
  • A marketer asks how the contacts from one ad feel, and gets their sentiment in one answer.
  • A business owner asks which ads brought paying customers, and what each one cost.
  • A marketer learns on the same day that an ad was rejected, and why.
Current Workaround:
Group Lifecycle Reports by ad campaign, ad group or ad to see the contacts from an ad, then open TikTok Ads Manager for spend and ad status, and compare the two by hand.