Having the function of tagging more than 100 contacts at a time would make it possible to segment audiences much faster and more precisely, taking advantage of labels as a central axis for organizing and following up contacts.

For our use, the main benefit would be to be able to massively tag large volumes of contacts and, based on those tags, automatically enroll them in different workflows (for example, campaigns, transactional journeys or tracking flows), without having to do manual uploads or actions for small blocks.

This would reduce operating times, avoid human errors when working with multiple segments and would give us greater control over which groups enter each workflow, relying on label-based rules to activate or stop automations depending on the strategy.