Business Problem:
The current billing system provides the total number of Monthly Active Contacts (MACs) for each month but does not offer a breakdown of which contacts contributed to that count. While it is possible to create a segment of contacts who sent incoming messages, there is no way to identify which contacts received outgoing messages in the same month.
Desired Outcome:
Provide a detailed breakdown of Monthly Active Contacts (MACs), identifying which contacts sent incoming messages and which received outgoing messages in a given month. This enhancement would improve transparency and help businesses better manage and analyze their contact activity.
Workaround:
A segment can be created using the Contact Field > "Last Interaction Time," which counts both inbound and outbound messages. However, this approach is limited as it does not align with the billing cycle and does not exclude outbound messages sent via Broadcast, making it less precise for billing and activity validation.