Broadcast Analytics: Replied/Response statistics
S
Shi Hui
Business Problem:
Our broadcast analytics cover metrics such as Sent, Delivered, Read, and Failed statuses. However, we also need the capability to monitor the number of customers who respond to the broadcasts we send.
Desired Outcome:
To have the broadcast analytics for channels that support "Read" or "Replied" status.
N
Nabilah Binti Salleh
Merged in a post:
See how many people have responded to a broadcast in a simple way
Nuria Causadías
Description
We need a simple way within respond.io to see
how many people have replied to a broadcast
(and, if possible, who), without having to use Workflows or create new tags or segments for each campaign
.Something like:
- A counter of “Responding Contacts”for each broadcast in the Broadcasts report.
- And/or a list of the contacts who responded to that dissemination, accessible from the detail of the dissemination.
The goal is to be able to quickly measure the result of each campaign without having to make advanced configurations or fill the account with tags and segments.
N
Nabilah Binti Salleh
Merged in a post:
Know people who have responded to diffusion
Nuria Causadías
“I need to be able to generate detailed reports on each dissemination campaign I send, where the impact on the students can be clearly seen: number of contacts who responded, total responses and response rate. Last month I was able to deliver this type of report to management using data from another tool (WATI), but now with respond.io I can't do it because there is no such analysis of 'responses to the campaign'. This functionality is key to justifying our communication actions and demonstrating results to management.”
Nuria Causadías
Quite the reason. The most important thing is answered
N
Nabilah Binti Salleh
Merged in a post:
Broadcasts clients answered
Nora Bierak
In the Broadcast Analytics, you have the sent, delivered, read and falied but you didn't add the replies ,which is the most important pillar we must track to know the effectiveness of the campaign and the usage of the MAC
N
Nabilah Binti Salleh
Hi Nora Bierak - thank you for your request. To better understand what you’re looking for, could you clarify if you mean that any inbound message after a broadcast to be counted as a reply (even if it might not be referring to that broadcast)?
Nora Bierak
Hi Nabilah Binti Salleh No, I mean any client received the broadcast and replied to it, so the broadcast should contains not only sent, delivered, read and failed, but also the replies on this specific broadcast
Nora Bierak
It is very crucial
Nguyen Bao
I need it too