For businesses relying on lead generation campaigns, it’s challenging to connect initial lead sources with final conversion outcomes. Currently, there’s no way to attach campaign metadata (campaign ID, ad set ID, ad ID) to a lead when it’s created, making it impossible to track which ads produce qualified leads and actual sales. This limits the ability to measure campaign quality versus quantity.

Enable the platform to capture and store campaign-related identifiers (campaign ID, ad set ID, ad ID) as tags or custom fields when a lead is created via Messenger, WhatsApp, or other channels. These identifiers can then be used for downstream attribution, making it possible to match lead outcomes (such as conversion to a customer) back to their originating campaign.

✅ Evaluate which campaigns and ad sets drive the highest quality leads and sales.

✅ Sync campaign data via API or webhook when a lead progresses to a customer.

✅ Empower marketing teams to optimize ad spend based on actual conversion results.

Although leads can be captured from ad platforms, their campaign identifiers aren’t stored in respond.io, making it cumbersome or impossible to measure campaign effectiveness beyond lead quantity.