Businesses running Facebook Live sessions are looking for ways to proactively engage with viewers who interact during the broadcast. Currently, there's no built-in mechanism to initiate one-on-one conversations with users who comment or react in real time, limiting the ability to convert engagement into meaningful interactions.

The goal is to enable businesses to seamlessly move public engagement to private conversations by:

Allowing automated or quick manual replies via private messages to users who comment or react on a Facebook Live.

Helping businesses start personalized conversations, answer questions, and nurture leads directly in Messenger.