Business Problem:
Our current Growth Widget lacks the ability to track the specific page or CTA button that leads customers to initiate conversations. This limitation prevents us from fully understanding how users interact with our site before engaging on conversation, thus missing out on crucial data that could inform better marketing and support strategies.
Desired Outcome:
Implement a feature within the Growth Widget that captures and reports the exact source of user engagement—be it a specific webpage or a CTA button. This data will enable us to tailor our user experience more effectively, improve customer support, and refine our marketing efforts based on precise customer journey analytics.