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Business Problem:
Currently, if a contact exists in HubSpot but not in respond.io (or vice versa), there is no automated mechanism to create the missing contact. This results in fragmented customer data, manual duplication efforts, and the risk of misalignment between platforms.
Desired Outcome:
  • Automated Two-Way Sync:
    When a contact is found in one platform (HubSpot or respond.io) but not the other, the system should automatically create a corresponding contact in the missing platform.
  • Real-Time Data Alignment:
    Ensure that both platforms remain continuously and accurately synchronized, providing teams with up-to-date contact records wherever they work.
Use Cases:
  • Unified Sales & Support Operations:
    When a new lead is captured through a HubSpot "Contact Us" form, that contact is automatically created in respond.io. The support team can then immediately follow up via messaging channels without any manual data entry.
  • Seamless Onboarding of New Leads:
    When a new customer initiates a conversation through respond.io but does not exist in HubSpot, the system automatically creates a HubSpot contact. Marketing and sales teams can then engage the lead through HubSpot’s tools without additional data entry.
Current Workaround:
At present, you must rely on third-party integration platforms like Zapier or Make.com to detect when a contact exists in one system but not the other and then create it accordingly.