Business problem:
Currently, there is no way to track or receive notifications on the platform when contacts reply to Instagram stories. This limits the ability to engage promptly and effectively with users who interact with Instagram stories.
Desired outcome:
  • Implement an event notification system that informs users on the platform whenever someone replies to an Instagram story.
  • Provide details of the story reply, including the contact’s response and any associated media.
  • Enhance engagement by allowing users to respond directly to story replies from the platform.
Use case:
  • Marketing teams can quickly follow up on story interactions, fostering better engagement and timely responses.
  • Customer service teams can address inquiries or feedback received through story replies more efficiently.