Integrate with Facebook Lead Ads
planned
I
Iaroslav Kudritskiy
Lead Ads allow for collecting more information from the Contact which can be added on Respond.io
By clicking on the lead ad, contacts will see a form that’s conveniently pre-filled with the info they’ve already shared with Facebook—like their name, number, or email.
Workaround:
Utilize either the Zapier template or the Make.com template to automate creating or updating a contact in respond.io when they submit the Facebook Lead Ads form.
N
Nabilah Binti Salleh
Merged in a post:
Native Meta Lead Ads trigger with lead fields and ad attribution ($leadform.* variables)
Антон Лопуховский
Use case
We run Meta lead-form campaigns alongside Click-to-WhatsApp ads and use respond.io as our single inbox. The Click-to-Chat Ads trigger with $clicktochat.ad_id / ad_name / ad_campaign_name / ad_adset_name is excellent: every conversation from an ad lands with full attribution and no third-party tools.
Lead forms have no equivalent. Today we have to run Make/Zapier or our own bridge (poll the Graph API, create the contact via the Developer API, tag it, then trigger a workflow). That adds a failure point, a delay and a separate system to maintain. People who submit a form but never message us on WhatsApp do not reach the inbox at all unless that bridge works.
What we'd like
- Connect a Facebook Page's lead forms under Settings > Integrations, using the same Meta Business connection as Click-to-Chat ads.
- A workflow trigger "Lead Ads form submitted" (all forms or selected forms).
- Auto-create or update the contact by phone or email from the form, with first and last name.
- Trigger variables mirroring $clicktochat.*: $leadform.lead_id, form_id, form_name, created_time, ad_id, ad_name, campaign_name, adset_name, platform, is_organic, plus each answer by question key (e.g. $leadform.answers.<field_key>).
- The ability to send an approved WhatsApp template from that workflow right away, since the person has not opened a 24-hour window.
Why it matters
Lead forms are often the cheapest lead source on Meta, but form leads go cold within minutes. A native trigger would let respond.io own the whole journey (form, first WhatsApp touch, AI agent qualification, attribution reporting) without middleware.
Related: "Integrate with Facebook Lead Ads" (marked planned). Happy to beta-test.
Антон Лопуховский
+1 from a real estate team running lead forms next to Click-to-WhatsApp ads. The key piece for us is attribution parity: a Lead Ads trigger that exposes ad_id, ad_name, campaign and adset the same way $clicktochat.* does, plus form answers as variables. Details in a separate request: https://roadmap.respond.io/feature-request/p/native-meta-lead-ads-trigger-with-lead-fields-and-ad-attribution-leadform-variab. Happy to beta-test.
S
Shi Hui
updated the status to
planned
H
Hatem Ali Abdulfattah
yes pls
S
Shi Hui
updated the status to
under review