D
Davi Peyroton
Business problem:
When the contact completes their journey in our business, we are not able to determine if the journey is completed or not.
When the contact gets stuck in the last stage of the lifecycle funnel, we don't have any statistics of won/lost contacts. The lifecycle is like a CRM funnel, as there should be an end. The final stage doesn't mean we WON or LOST the contact.
Example -
A contact was added to the lifecycle, so they go through the customer journey and reaches the last stage. When they reach the last stage, we need stats to determine:
  • How many contacts were lost in the journey
  • How many of them completely passed the lifecycle/journey
Current limitation:
At the moment, we don't know the efficiency of the lifecycle/journey of our contacts. We are not able to measure at all.