Lifecycle: Returning Customer Sales/Conversion Tracking
I
Iaroslav Kudritskiy
Business Problem
For many businesses after the lead has made their first sales there is repeat business. Business owners would also like to know the conversion rates for the repeat business. Some of examples of this could be:
- Customer comes back to buy an additional product or service
- Customer inquires about a new service and an appointment needs to be booked
Business Owners would like to know the following
- How many new opportunities from existing customers do they have each day/week/month
- How many of those opportunities were converted