On WhatsApp and other channels with strict messaging windows (e.g. 24 hours), businesses are unable to send messages once the window has expired unless a template or specific workaround is used.

This creates major operational issues when agents need to follow up with customers who have gone silent, such as for sales follow-ups, support updates, or time-sensitive notifications.

If the messaging window is closed and the customer does not send a new message, agents are blocked from reaching out proactively.

Provide a way for businesses to send messages even after the messaging window has expired, in a compliant and controlled manner.