Business problem:
  • As a user, I want to create my own Facebook utility message templates on respond.io, so that I can send personalized messages suited to my business needs, better nurture and maintain leads.
Desired outcome:
  • Create and manage custom Facebook utility message templates
  • Enable more personalized and consistent communication
  • Improve lead nurturing and retention
Use Cases:
  • Sending tailored follow-ups to prospects
  • Nurturing leads with predefined but customizable messages
The current workaround:
  • N/A