New Integration: Google Ads (Click-to-WhatsApp & Attribution)
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Business Problem:
Digital marketing teams running Google Ads face challenges connecting ad performance directly to messaging outcomes. While Google Ads supports Click-to-WhatsApp CTAs, attribution is unreliable because WhatsApp does not allow referrer tracking. Without proper attribution, businesses cannot measure ROI accurately, optimize campaigns, or connect Google Ads conversions to lifecycle reporting.
Desired Outcome:
- Provide clear source and campaign attribution for leads entering via Google Ads Click-to-WhatsApp campaigns.
- Surface Google Ads campaign performance in lifecycle reporting alongside other marketing channels.
Use Cases:
- A retail business runs Google Ads campaigns with Click-to-WhatsApp buttons. Each incoming lead is automatically tagged with campaign source for accurate ROI measurement.
- A company wants to optimize ad spend by sending conversion goals (e.g., qualified leads, closed deals) back to Google Ads for smarter bidding.
- Marketing teams can view Google Ads contribution directly in lifecycle reports