New Integration: Google Ads (Click-to-WhatsApp & Attribution)
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Zy
Business Problem:
Digital marketing teams running Google Ads face challenges connecting ad performance directly to messaging outcomes. While Google Ads supports Click-to-WhatsApp CTAs, attribution is unreliable because WhatsApp does not allow referrer tracking. Without proper attribution, businesses cannot measure ROI accurately, optimize campaigns, or connect Google Ads conversions to lifecycle reporting.
Desired Outcome:
- Provide clear source and campaign attribution for leads entering via Google Ads Click-to-WhatsApp campaigns.
- Surface Google Ads campaign performance in lifecycle reporting alongside other marketing channels.
Use Cases:
- A retail business runs Google Ads campaigns with Click-to-WhatsApp buttons. Each incoming lead is automatically tagged with campaign source for accurate ROI measurement.
- A company wants to optimize ad spend by sending conversion goals (e.g., qualified leads, closed deals) back to Google Ads for smarter bidding.
- Marketing teams can view Google Ads contribution directly in lifecycle reports
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Nabilah Binti Salleh
Merged in a post:
Google Ads Integration
Grace Hospitality
Google Ads Message Extension/Asset which sends people to WhatsApp. It would be great if we can identify messages that came from Google Ads so a native integration would be helpful similar to Meta Ads.
Rudy Rocha
We are new to the platform and this is a feature that is extremely important to us.
Hopefully you'll consider it soon, there's a Saas that offers this:
https://www.letschatty.com/
Respond.io would be perfect with this feature