Users can track where conversations are opened in reports, but this data doesn’t reveal where new contacts are coming from. Without this insight, businesses can’t evaluate which channels or campaigns drive new leads, limiting their ability to optimize marketing efforts.

Add a "Contact Source" metric in reports to track the origin of new contacts (e.g., online ads, campaigns, direct sources). Separating "Contact Source" from "Conversation Open Source" provides businesses with clearer insights into lead generation channels, enabling them to:

This feature will close a critical gap, helping businesses better understand their acquisition funnel and drive growth.