Reports: Click-To-Chat (CTC) Ads Performance Monitoring
planned
Ahmed Nassar
Business problem:
- As a marketer, I want the ability to track different Click-To-Chat (CTC) ads performances and their conversion rates directly on the Respond.io platform, so that I can effectively measure and optimize my chat marketing campaigns.
Desired outcome:
- Integrated tracking for CTC ad performance
- Conversion rate measurement for each CTC ad
- Real-time analytics dashboard
Use Cases:
- Measure the effectiveness of different CTC ads in real-time
- Optimize chat marketing strategies based on conversion data
The current workaround:
- Creating a workflow automation that uses CTC ads as a trigger, captures the CTC ad variables, and logs them into a Google worksheet
S
Shi Hui
planned
Y
Yihui Chan
Merged in a post:
Reports: Support for conversion tracking purposes
Ahmed Nassar
Business problem:
- As a marketing manager, I want to track campaigns and conversion, including campaign revenue and total revenue, so that I can effectively analyze and optimize marketing strategies.
Desired outcome:
- Ability to track and view report on individual campaign conversions.
- Detailed insights into campaign revenue and total revenue.
- Enhanced data-driven decision-making for marketing strategies.
Use Cases:
- Tracking the performance of specific marketing campaigns in real-time.
- Analyzing revenue generated from each campaign to determine ROI.
The current workaround:
- N/A