Reports: Track Ad Costs and Contact Generation
planned
W
Wilson Tan
Problem Statement:
Currently, businesses cannot track the cost of ads (e.g., CTC, TikTok) alongside the number of contacts generated from these ads. This lack of visibility makes it challenging to measure the efficiency of ad spend and assess which campaigns are delivering the best ROI.
Desired Outcome:
Enable businesses to link ad costs to contact generation in reports. This reporting would allow users to:
- Monitor ad performance by comparing costs to the number of contacts generated and conversion efficiency.
- Identify high-performing campaigns for better ROI evaluation.
- Optimize future ad spend based on actionable insights.
By integrating ad cost and contact attribution data into reports, businesses can make data-driven decisions to improve their marketing strategy and maximize budget efficiency.
S
Shi Hui
planned