TikTok: Support TikTok Ad Attribution for Lower Funnel Events
Suhana Hamzah
Business problem:
As a user running TikTok ads, I want lower funnel events sent from respond.io to be attributed to my TikTok ads so that I can accurately measure conversions and campaign performance in TikTok Ads Manager
Desired outcome:
Lower funnel events (e.g. Purchase) sent from respond.io:
- Are attributed to the correct TikTok ads
- Appear in TikTok Ads Manager with conversion metrics
- Show Cost per Conversion and CPA for campaign performance tracking
Use cases:
- A business sends purchase or conversion events from workflows and wants them reflected in TikTok Ads Manager
- A marketing team needs conversion and CPA data to evaluate and optimize TikTok ad campaigns
- A business wants consistency between events received by TikTok and metrics shown in Ads Manager
Current workaround:
N/A - lower funnel events can be received by TikTok, but they are not attributed to ads in TikTok Ads Manager, so conversion and CPA metrics are not shown