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Adam Teo
Business problem:
  • As a user, I want to automatically trigger Workflows when a conversation is opened through an Instagram Story interaction (Story Replies or Mentions), such as when a contact replies to my story or mentions my business account in their story, so I can engage leads while their interest is highest.
Desired outcome:
  • Automatically send thank-you, reward, qualification, or upsell messages.
  • Allow users to customize Workflow logic for different Story interaction types.
  • Respond faster and improve lead conversion, engagement, and retention.
Use cases:
  • A follower replies to my Instagram Story and receives an automated personalized message.
  • A follower mentions my business account in their Story and receives an automated response.
  • Different Story interactions trigger tailored Workflows, such as rewards for mentions or product recommendations for replies.
The current workaround:
  • N/A