Webhook: Support for Broadcast message content
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Nabilah Binti Salleh
Business Problem:
When using a custom AI Agents, broadcast messages sent to leads are not currently included in the webhook payload. This means the AI Agent has no visibility into the broadcast’s content, which is often essential for maintaining context. Without this context, the AI Agent may respond inappropriately — for example, by asking unnecessary or repetitive questions — which can frustrate leads and reduce conversion rates.
Desired Outcome:
Enhance webhook functionality so that broadcast content is included in the data passed to external systems (such as custom AI Agents). This will allow AI Agents to understand the broadcast message that preceded the lead’s response, ensuring more relevant, contextual, and effective conversations.