Business Problem:
Currently, calls made via the WhatsApp Business API are limited to a maximum of 30 minutes. For businesses that handle in-depth consultations, customer support, or sales discussions, this time restriction interrupts conversations and forces agents and customers to reconnect, creating friction in the communication flow.
Desired Outcome:
Allow WhatsApp Business API calls to exceed the current 30-minute cap, enabling longer and uninterrupted voice or video calls directly through the channel.