WhatsApp: Support Meta's Direct Send
B
Bernardo Gonzalez
Business Problem:
Businesses can't message someone on WhatsApp until a template is written and approved. That wait blocks Agents from sending their first message, and small wording change forces another approval cycle.
Meta now lets businesses skip that wait: a message goes out immediately, and Meta matches or builds the template in the background.
Use Cases:
- A new WhatsApp Business users can send their first message the moment they activate their account, instead of waiting on template approval.
- A business sending OTPs, order updates, or appointment reminders doesn't need a separate approved template for variation in wording.
- Third party integrations can send a first-touch message, without a template library to match every possible phrasing.
Desired Outcome:
Reduce friction from new WhatsApp Business users to send notifications.