Customer service agents using these templates struggle to remember what each numbered variable represents. This slows down their response time, as the variable names do not carry any meaningful context, requiring agents to memorize what to input.

WhatsApp template variables can only be named numerically (e.g., {{1}}, {{2}}).

Allow variables within WhatsApp templates to be assigned custom names instead of numbers (e.g., {{customer_name}}, {{order_id}}). This would improve clarity and speed for agents filling in templates, reducing errors and enhancing efficiency.